We’ve gotten quite a few questions about the Kickstarter process and figured it was time to lay it all out.
Coming up with an idea
So how did we come up with Transformible? It’s as simple as we couldn’t find the product we wanted. After reading Nutrient Timing: The Future of Sports Nutrition, we discovered there was a shortage of products that deliver what we wanted without artificial flavors and ingredients we wanted to avoid.
You can get everything you need to make it, but it’s a pain in the butt and requires multiple ingredients. We wanted something easier where we didn’t have to weigh it every time and could just scoop and go. That’s when we decided, why don’t we just make it?
Creating a nutrition supplement from the ground up with no experience on the manufacturing side of things can be quite daunting. We were familiar with the product Soylent; they list the manufacturer they use. From there it was just puzzling out what the keywords are to search, learning the different terms, and getting quotes for the product we want. Based on the requirements to purchase a minimum of 3000 units, it made sense to look for a preorder sort of system to help get us off the ground. Our team has backed multiple Kickstarters. Based on the experience there, that seemed the best platform for us to use.
Designing the campaign
I have a good friend who runs Kegs & Code and gave me some insight into how he ran his successful (now two successful) campaigns. One of the keys was generating interest in the product with your friends and family. Constantly getting questions of when are you launching is where you want to be.
Shooting your video
The video is key to getting traffic. A bad video makes a good product look unappetizing. We found a great Videographer, Han Parker, who did an excellent job. He shot the video, came up with great suggestions, had the equipment and facility, and it went great. He’s also just a great guy to work with. If you’re in the southern California area and looking for someone, contact us and we’ll get you in touch.
In addition to having the great team, you need a good idea. We tried to exemplify the ideals of our culture. We’re seriously into having fun. Seriously though, try to make something that will be sweet and to the point and provide some sort of attention grabbing features. If you’re looking for more information to help you get the gears moving, check out this book.